- Client Name: Team
- Campaign Type: Multiple Media Truck
- Location: AT&T Dallas
- No. Of Days: Night
- Total Impression: 68,800
Description
Grow More’s LED truck became the center of attention outside the AT&T Stadium with a bold and provocative message:
“Shame on You Jake Paul – He’s 58!”
Stationed right outside the venue, our LED mobile billboard delivered maximum visibility and stirred reactions from fans, media, and influencers. The campaign tapped into the controversy surrounding the age difference and added fuel to the pre-fight excitement.
Objective
To generate buzz, spark conversation, and drive public engagement ahead of the highly anticipated Jake Paul vs. Mike Tyson fight, broadcast globally on Netflix.
Key Highlights
What Fans Said
“That truck message says what we’re all thinking.”
“Bold move. Made me laugh and get even more hyped.”
“Had to take a photo with it — iconic.”
Campaign Gallery
